Philippine Cinema: An in-depth Analysis Essay

Values and Traits of Filipino picture showsPhilippine Cinema has remarkable values and traits. Don Jose as the Father of Filipino Films labeled the Filipino demands as select content and has a commercial appeal among word picture goers. Many of the films created by Don Jose Nepomuceno were received the approval of the box office staff and win the he artwork of film critics. Nepomuceno has a learning ability-set in every(prenominal) movie that he will create that a content of a movie should beget the combination of artwork and crass commercialism (Quirino, 1983).Nepomuceno did non know that he will become a master of film creation here in the Philippine Cinema. Nepomuceno studied fine liberal arts in his college degree and after finishing that course he keep studying galvanizing engineering. He is in addition a business apt(p) person at the very young age beca phthisis of the influence of his family and they have their own business stalls. The combination of his technica lity with his background in electrical engineering and the artistic mind of Don Jose as he had a background in his fine arts degree led him to his popularity and became a successful director in Philippine Cinema. Hes mind as business person also helped him to create movies that will sanction the movie-goers choice as the competition from other films in particular Hollywood films were tough at that time. He survived his movies as compare to other Filipino filmmakers to re chief(prenominal) on the circulation (Qurino, 1983).On the study conducted by Nicanor Tiongson, she mentioned in her word entitled Four Values in Filipino Drama and Film that most of the films in the Philippines have a perspectives of 1.Maganda ang Maputi (White is beautiful) 2. Masaya ang palabas (Shows are the best) 3. Mabuti ang inaapi (Hurrah for the undog) 4. Maganda pa ang Daigidig (all is mighty within the adult male) (Tiongson, 2004).Tiongson (2004) cerebrate on the said article above that the first of all value which is white is beautiful is the strongest evidence of colonial mentality from the troth when we were colonized by the Spaniards up to the present time where in were introduced to Western-pop culture. Television also showed the concept of having white skin is beautiful. Lots of commercials endorsed touse whitening soap, lotion, or even taking tablets or capsules are plus to have fair and white skin.The said article based on the study performed by Tiongson came up with a resolution and recommendation that those quadruplet values must be replaced by the following 1. Maganda ang kayumangi 2. Masaya ang palabas na whitethorn laman 3. Mabuti ang may sariling isip 4. Gaganda pa ang daigdig. This still show that we need to create art that will help to lift-up our own culture. The article sends a message that if we commend we have good content of the films, we can make it better by trying the values that we dont use ( Tiongson, 2004). As what Tiongson concluded on her crit ics in Philippine Cinema, the content of the films set offd locally became low and not offer unique storyline anymore.Viewers now a sidereal day entertained and patronized movies that has no content of artistry and it has a general plot of story which can be viewed and be predicted even at the start of the story. As what important from the current film industry especially in mainstream movies are to give entertainment among the auditory modality and it should have a crass of commercialism even the quality of the movie will suffer. It seems the campaign why many Philippine filmmakers and film industry are before long facing huge problem in terms of gaining trust from the audience and the positive feed back from the film critics. Joe Quirino(1983), reported on his nurse Don Jose and the early Philippine Cinema that there are only two kinds of Filipino movies and both of them make you cry one because its so sorry and the other its so bad.This only essence that early cinema cr eated films that will touch the heart of viewers. Filipinos really hunch over the story of a film or telenovela which has drama-genre that made their eyes cry.Atty. Espiridon Laxa (President of Philippine Motion Pictures Producers Association) narrated the traits of Filipino films and the reason on why it always bring home the bacon sad stories in his speech When our film industry came into existence in 1917, rather than functions as an art expectedly to reflect the divergent facets of Philippine lifespan it became a medium of expressing the sadness of a people who suffered from foreign control after another. Thiswhy so many years the local films show sob stories (cited in Don Jose and the early Philippine Cinema, Quirino,1983).Colonization from different foreign countries was the reason why early cinema depicted into sad stories or drama-genre of films. Current events in our society might be a big influence on the trends of films produced within a certain catamenia of time.M arc Ferro- co director of Annales (ESC) (as cited by del Mundo, 1998), he researchd the intersection between invoice and cinema. We need to study film and see it in relation to the world that produces it what is our hypothesis? that film image or not reality, documentary or fiction, true story or pure invention, is History (pp. 29).Challenges of Philippines Cinema industryLike a simple business industry, cinema industry also encounters problem and challenges like financial aspect that affect the number of films produce each year, huge amount of taxes placed by the government in the Philippine film industry and at the same time the leave out of support of the government to our filmmakers and film industry.The main root of the low quality movie produced locally is the wrong perspective of most of the filmmakers especially in the mainstream industry. The perspective of a master cinema by Filipinos and filmmakers are stand for by the foreign films. The Filipino filmmakers failed t o break the influence of the colonialism in the films that they created ( Del Mundo, 1998).The main challenge among Filipino filmmakers is to go back to the roots of Philippine refinement like moro-moro and zarzuela but not necessarily revive them, but to explore these indigenous sources with new character and identity. This might help Filipino craft eyes of appreciating our own native culture and can bring a promise of brighter future of Philippine Cinema (Del Mundo, 1998).