CRM Essay Example | Topics and Well Written Essays - 1250 words

CRM - Essay ExampleOn the other hand, with the customer centric view, it is possible to develop or emphasis on the customers through better communication. Moreover, in order to be efficient, organisations are needed to modify the existing and newly emerged strategies as come up as the technologies in order to satisfy customers with better lineament products at affordable prices (Sumathi & Sivanandam, 2006).There are apparently ten critical success factors that can be evidently observed and can be considered as significant while initiating a CRM program which includes the giving medication of measurable business goals, alignment of the operations of business and information technology. Another factor which can be identified includes receiving support from the executives along with driving the objectives of the business with support from the functional point of view. Another all-important(a) factor is reducing the aspects of customisation by leveraging unnecessary aspects, using trained and experienced employees for CRM, ensuring active liaison in designing and receiving solution by the end users. The other crucial factor which is observed stand for investment in training process for empowering employees, usage of phased rolled out schedules and measuring as well as tracking the performances of the employees while conducting a CRM program. The description of the above mentioned factors has been elaborated in the context on a lower floorThe driving force of CRM can be identified as technology. If the emerging effective advancements of technology are incorporated in the business activity, the business can be operated smoothly with greater productivity along with customer satisfaction. In order to attain customer satisfaction by a considerable extent, it is the certificate of indebtedness of the organisation to inject technical employees in order to effectively carry out the process of