Introducing a line of bottled water Essay Example | Topics and Well Written Essays - 3000 words

Introducing a caudex of bottled wet - turn up ExampleIn order to differentiate within the market, the supplements would be developed so that the water savor was not changed, and through marketing to the segment of the population that is starting to experience minor ailments and issues that can be directly addressed through supplements. The segment would be the aging population that is 40 and over. Marketing give also shoot to be directed to a broader demographic through onsite marketing that is less specialised to age. As the bottled water market has increased steadily since 1997, the potential for success is high. Introduction Bottled water has start a staple in Western society, a trend that stems from a variety of areas of concern. unity of the reasons that bottled water has become a prominent resource for hydration is that the fitness industry has determined that a significant heart of water, usually defined by about 2 litres, per day is necessary for good health (World health Organisation 2004 486). Another reason that bottled water has become more marketable in the last hardly a(prenominal) decades is that public water, as in tap water, has come under attack for the purity and safety that it contains. As a result, a natural marriage between the health industry and bottled water has emerged in which variegation into the bottled water market makes sense for corporations that have health related outputs already in their product line. One company that has yet to develop bottled water is GlaxoSmithKline. Through the geographic expedition of their current line of products and brands, along with an exploration of the overall market, the addition of a line of water to the GlaxoSmithKline product line would enhance the current product line as well as open up a new market. The brand trope of the proposed new line of water will be called PURE with a supplemental line of textbook used to define which type of water is being offered. The line of bottled water would not simply be the one line of basic water, just now in order to appeal to the chosen demographic, a line of water with supplements within them would increase the potential success of the line. Taking the example of waters such as Dasani by the Coke product line and Aquafina by the Pepsi product line, creating flavoured waters or water with minerals and supplements has shown to have success. The twist on this line of water is that all of the water will taste like water, but will have supplements that target the differing needs of those who are aging. GlaxoSmithKline Company Overview Formed in 2001 through a merger between GlaxoWelcome and SmithKline Beecham, the company holds its headquarters in Great Britain with most of its business being conducted in the United States. As a pharmaceutical leader, the company is a leader in respiratory, central nauseating system research, diabetes and vaccines, with 2003 seeing pre-tax sales of more than 21.4 billion. Profits were app roximately 6.3 billion with an investment