'Coca-Cola Mission Statement – Strategic Management\r'

'I think The Coca-Cola gild has d bingle an transcendent job with defining their mission, romance, values and goals. These items may non be listed to a lower place the appropriate titles found on the background development present in this staff but the entropy has been provided within the titles that argon listed on the union’s website. For display case, the mission recital is listed under the focus on the market statement and the muckle statement is listed under the mission statement. I find out as if this family has provided me with the direction of this company based on their mission statement. I am excite by the vision of this company. The values of this company ar values that represent a successful company. This company has set goals that forget allow this company keep world success.This executive summary will pioneer with foundation of The Coca-Cola participation. Second, I will identify The Coca-Cola Company’s mission, vision, values and goa ls. Third, I will critically evaluate individually shargon for this company and usher up how it is in line with the background information for this module and that no changes atomic number 18 recommended or required. Fourth, I will show how each of the fixingss account for the stakeholder’s interests. Fifth, I will conclude this executive summary.IntroductionThe Coca-Cola Company has been nearly for over one hundred years and their construct goods are sold all around the world. A company does not survive for over one hundred years without an incredible defend providing direction. This map is the company’s mission, vision, values and goals. Company’s mission, vision, values and goals (all taken directly from The Coca-Cola Company’s Website)Mission:Inspire creativity, passion, optimism and funVision:To refresh the world….To inspire moments of optimism and happiness….To create value and make a expiration….ValuesPeople: Be a enor mous place to make for where people are inspired to be the better they can be.Portfolio: Bring to the world a portfolio of lineament beverage brands that anticipate and satisfy people’s desires and demand.Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.Planet: Be a amenable citizen that makes a difference by helping trope and support sustainable communities.Profit: Maximize semipermanent fruit to shareowners while being mindful of our boilers suit responsibilities.Productivity: Be a highly effective, learn and quick-moving organization. Goals.Focus on needs of our consumers, customers and franchise partners.Get out into the market and listen, observe and learn.Possess a world view.Focus on execution in the securities industry every day.Be insatiable curious.Critical evaluate each element and show how it is in line with the background information This company’s mission statement provides a acquire def inition of what the company would exchangeable to do for the world. The company would alike(p) to inspire us and occupy out the passion in us, while we are having fun consuming their products. In the article, State Your Business, it was stated, â€Å"….having a mission doesn’t guarantee winning. But not having one invariable spurs the opposite.” (Welch, 2008) The Coca-Cola Company wanted to do all they could to guarantee winning for their company so they created a strong winning mission statement.The vision statement tells us the vision this company has for the world. This statement paints a clear picture of what this company would like to do for the world through their merchandise. QuickMBA states, â€Å"The vision describes more or less milestone that the firm will reach in the future….” (QuickMBA.com, 1999-2010).Values define and dictate the standards and rules of an organization, without them, there are no standards for the organization. à ¢â‚¬Å"Core values will not change….” (QUICKMBA.com, 1999-2010).If a company does not dupe any goals, how would you know the objective of the company? remote the line used in the article from unwavering Company.com, â€Å"Who needs a long-term strategy when everyone’s goal is simply to ‘get big fast’?” (Hammonds, 2007) Unlike this article, The Coca-Cola Company did set some clear goals for their company. This company’s goals tell us hardly what they would like to do for the world.Show how each of the elements account for the stakeholder’s interests All of the elements account for the stakeholder’s interests. Each of the quad elements clearly defines the objectives of this company, telling us what the company would like to accomplish and or achieve. All of the accomplishments will need success to the company, which equals income or money for the stakeholders. One example is when the goals state,  â€Å"Focus on need s of our consumers, customers and franchise partners.”This allows the company to provide the things required by consumer, which will affix profits. Another example is listed in the values, â€Å"Maximize long-term return to shareowners while being mindful of our overall responsibilities.” This value states within its statement how it accounts for the stakeholder’s interests. Actually, each value listed, supports the interest of the stakeholder’s. The mission and vision statements are a map pointing in the direction of great success for the stakeholder’s.ConclusionIn conclusion, I started this executive summary with a summary of why I support The Coca-Cola Company’s mission, vision, values and goals as they are pen on the company’s website. Next, I provided an introduction which stated the order in which this summary would be written. Third, I will identify The Coca-Cola Company’s mission, vision, values and goals.Fourth, I critically evaluated each element for this company and showed how it was in line with the background information for this module and that no changes were recommended or required payable to the support of the background information. Fifth, I will show how each of the elements accounted for the stakeholder’s interests. Last, I am lowest this executive summary.\r\n'